COMM 102 1 13 - WaysofKnowingwhatsgoing on...

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Ways of Knowing what’s going  on  common sense or Folk Wisdom Senses and experiences Authority Scientific methods
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Common Sense or Folk Wisdom Know something is true/correct… because it is ”self-evident” or it is widely known (folk wisdom) Folk wisdom is loaded with "truth” and considered  “accepted knowledge.” PROVERB: “An apple a day keeps the doctor away” **TRUE Gma doesn’t know the scientific studies of the healthy effects, but she’s  right However,  
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Senses and Experiences Learning from personal experiences and their own  observations.  Casual and unsystematic  we rely on our senses in a new environment to understand what’s  going on  EMPIRICISM: opinion/experience/view is based on evidence  (rely on something to make an argument) Is audience of good quality? Could reach a conclusion that is solidly wrong. It may be valid just for oneself  One’s impression might be just wrong
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Authority Relying on experts of topic Truth is established through a trusted source such as  religious leaders, gov. officials, and experts
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This note was uploaded on 02/08/2011 for the course COMM 102 taught by Professor Bushman during the Spring '08 term at University of Michigan.

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COMM 102 1 13 - WaysofKnowingwhatsgoing on...

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