Notes - September 7, 2010 Message Design and Construction...

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September 7, 2010 Message Design and Construction Oil industry and off-shore drilling -BP and another off of Gulf of Mexico Putting off-shore drilling in the spot light Banking, Loans and foreclosures Job interview -be more interesting -read the newspaper How to read a newspaper article -focus on the Ws -get and retain the facts within the story -who said it, what happened, when did it happen, where did it happen, and why did it happen
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September 14, 2010 Message Design and Construction Do looks matter? -when do looks not matter! when you are involved in a discussion/interview 1. do not repeat negative or "hot" language words in your answer if you do repeat it, you are that word. always respond positively. 2. if you do not know the answer, say you do not know 3. in social settings and interviews, stay away from hypotheticals and either/or. ..always refer to your facts Three ingredients to personal success: 1. initiative 2. talent 3. integrity Three ingredients for career success: 1. loyalty 2. loyalty 3. loyalty You are your own client. The primary audience in pr - media Which has more credibility - advertisement in paper or article in the paper Pr tries to explain itself and hope that the coverage is valid and accurate. Reporters want the facts, speed, perspective Reporters also like color and analogies and candor. they want you to be interesting. Job interviews -your resume is your advertising -facts that are in your resume, but they want you to elaborate -want to know how fast you can think -if an interviewer takes you to a restaurant, say thank you, mention how nice the restaurant is, have excellent table manners, be able to talk to the waiters properly
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September 21, 2010 Associated Press (A.P.) - syndicated news organization, it is a wire service, biggest one because it sends stories to 5,000 radio stations, tv, newspapers, etc Because it serves so many news outlets, they try not to sound like they have a point of view in their stories Called the wire service because in the old days, new stories would be sent through telegraphs other wire services: Reuters, Bloomberg They write their news stories and send them out to other newspapers
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This note was uploaded on 02/10/2011 for the course COMM 313 taught by Professor Stinson during the Spring '11 term at Rutgers.

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Notes - September 7, 2010 Message Design and Construction...

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