Pitch Letter-PPR-N (2)

Pitch Letter-PPR-N (2) - ThePitchLetter

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Principles of Public Relations                                         © 2009 John A. Grasso 1 An example of pro-active public relations, a pitch    letter is a tool to help obtain positive media    exposure, support ongoing news coverage and    maintain media relations.   The Pitch Letter
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The Pitch Letter A brief “letter”, almost never longer than one page, written to increase media interest in a newsworthy event, generate media coverage of facts related to the newsworthy event pique the journalist's interest in a story related to your organization. Principles of Public Relations                                         © 2009 John A. Grasso 2
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The Pitch Letter Forms: Written, mailed letter/document Written, faxed letter/document Written, e-mailed letter/document “Scripted” phone contact Personal contact Principles of Public Relations                                         © 2009 John A. Grasso 3
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The Pitch Letter Content: Story/article idea Background Rationale for publishing Objectives: Published (i.e. “placed” article/story) Coverage Relationship building Principles of Public Relations                                         © 2009 John A. Grasso 4
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This note was uploaded on 02/10/2011 for the course COMM 365 taught by Professor Grasso during the Spring '11 term at Rutgers.

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Pitch Letter-PPR-N (2) - ThePitchLetter

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