Class 4 Industry Analysis

Class 4 Industry Analysis - I ndust r y Anal ysi s Who ar e...

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Unformatted text preview: I ndust r y Anal ysi s Who ar e t he pl ayer s and what ar e t he dr i ver s of i ndust r y demand and pr of i t ? Ben Sopr anzet t i , Ph. D. . Contemporary Strategy Analysis By Robert M. Grant I ndust r y Anal ysi s I ndust r y anal ysi s A common er r or i n wr i t i ng t hi s sect i on i s t o f ocus on your own company You need t o set t he scene f i r st Pr ovi de an ar m s l engt h anal ysi s of t he i ndust r y wi t h t he goal of hi ghl i ght i ng t he space or gap t hat i s under ser ved. You ar e cr eat i ng t he st age wher e you wi l l i nt r oduce your company l at er i n t he document Contemporary Strategy Analysis By Robert M. Grant I ndust r y Anal ysi s I ndust r y sect i on I ndust r y def i ni t i on Si ze Gr owt h Maj or Pl ayer s Tr ends Segment s Def i ne Your segment Si ze, gr owt h, maj or pl ayer s Tr ends Contemporary Strategy Analysis By Robert M. Grant I ndust r y Anal ysi s I ndust r y Anal ysi s what does t hat t el l me? What features of an industry are the key drivers of competition and profit? Understand why some industries have more intense competition and lower profitability than others. What are the industry structural trends that help you to forecast changes in competition and profitability in the future. Develop strategies to influence industry structure in order to improve industry profitability. Analyze competition and customer requirements in order to identify opportunities for competitive advantage within an industry ( key success factors ). Contemporary Strategy Analysis By Robert M. Grant I ndust r y Anal ysi s Over vi ew of t he I ndust r y How l ar ge i s t he i ndust r y? What sect or s does t hi s i ndust r y i ncl ude, and how ar e t hey def i ned i n t he mar ket pl ace? Who ar e t he l ar gest compet i t or s i n t he r el evant sect or s and i ndust r y as a whol e? Whi ch suppl i er s? Cust omer s? Di st r i but or s? What mar ket s ar e i mpor t ant f or t hi s i ndust r y? Cl i ent s? Cust omer s? What i ncome pr oj ect i ons ar e bei ng made about t hi s i ndust r y, and how has i t f ar ed f i nanci al l y i n year s past ? Contemporary Strategy Analysis By Robert M. Grant I ndust r y Anal ysi s Over vi ew of t he I ndust r y ( cont ) What t r ends have af f ect ed, may af f ect , or ar e pr edi ct ed t o af f ect t hi s i ndust r y? What ar e econom i st s and i ndust r y wat chdogs pr edi ct i ng i n t he f ut ur e f or t hi s i ndust r y? What , i f any, gover nment r egul at i ons ar e t her e t hat af f ect t hi s i ndust r y? Of t hose r egul at i ons, what hoops ar e t her e t o j ump t hr ough, and how much do t hey cost ?...
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Class 4 Industry Analysis - I ndust r y Anal ysi s Who ar e...

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