Class 5 Product Description and Marketing Plan

Class 5 Product Description and Marketing Plan - Com pany...

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Company and Pr oduct Descr i pt i on and… The Mar ket i ng Pl an Pr of essor Ben Sopr anzet t i
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Ti mmons, Zachar aki s, and Company descr i pt i on and t he Mar ket i ng Pl an Ti me t o get f i r ed up! Be passi onat e and sel l your vi si on Use r at i onal and emot i onal appeal s
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Ti mmons, Zachar aki s, and Company descr i pt i on and t he Mar ket i ng Pl an What does Company and Pr oduct Descr i pt i on sect i on ent ai l ? Company descr i pt i on Pr oduct descr i pt i on Compet i t i ve advant age Ent r y St r at egy Gr owt h St r at egy
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Ti mmons, Zachar aki s, and Company descr i pt i on and t he Mar ket i ng Pl an Company Descr i pt i on Name and st at e wher e you ar e l ocat ed Br i ef over vi ew of t he concept f or t he company What i s your pr oduct or ser vi ce? What have you accompl i shed t o dat e? Any m i l est ones?
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Ti mmons, Zachar aki s, and Company descr i pt i on and t he Mar ket i ng Pl an Pr oduct Descr i pt i on / Pr oduct Benef i t s Use gr aphi cal r epr esent at i ons, t hey can be ver y hel pf ul What i s t he pr oduct ? What i s t he val ue- add f or your cust omer ? Why i s your pr oduct bet t er
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Ti mmons, Zachar aki s, and Company descr i pt i on and t he Mar ket i ng Pl an Compet i t i ve advant age What i s your compet i t i ve advant age? Why i s your pr oduct bet t er , cheaper , or f ast er ? How does i t dom i nat e your compet i t or s’ pr oduct s? Hi ghl i ght a f ew of t he key at t r i but es, you don’ t have t o nai l t hem al l
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Ti mmons, Zachar aki s, and Company descr i pt i on and t he Mar ket i ng Pl an Ent r y St r at egy How wi l l you i nt r oduce your pr oduct i nt o t he mar ket ? Remember , most new vent ur es ar e capi t al const r ai ned, so you need t o f i nd t he most ef f i ci ent / ef f ect i ve way t o ent er . Who i s t he pr i mar y t ar get audi ence? Who wi l l manuf act ur e you pr oduct / pr ovi de t he ser vi ce?
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Ti mmons, Zachar aki s, and Company descr i pt i on and t he Mar ket i ng Pl an Gr owt h St r at egy? What i s your vi si on f or gr owt h? I s t her e a secondar y and t er t i ar y t ar get audi ence? Any f ol l ow on pr oduct s?
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The Mar ket i ng Pl an Reachi ng YOUR Cust omer
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The Four Ps
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Ti mmons, Zachar aki s, and Company descr i pt i on and t he Mar ket i ng Pl an The Four Ps Pr oduct Pr i ce Pl ace Pr omot i on
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Ti mmons, Zachar aki s, and Company descr i pt i on and t he Mar ket i ng Pl an I n t hi s sect i on, t he f ocus i n on YOUR pr oduct ! The Tar get Mar ket St r at egy The Pr oduct / ser vi ce St r at egy Pr i ci ng St r at egy Di st r i but i on St r at egy ( Pl ace) Adver t i si ng and Pr omot i on St r at egy Sal es St r at egy Sal es and Mar ket i ng For ecast s
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Zachar aki s, and Company descr i pt i on and t he Mar ket i ng Pl an Tar get Mar ket St r at egy how do you posi t i on your pr oduct ? I s
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This note was uploaded on 02/08/2011 for the course FINANCE 400 taught by Professor Soporzetti during the Spring '11 term at Rutgers.

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Class 5 Product Description and Marketing Plan - Com pany...

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