Soc 102, Jan 10th - Module1: Outsourcingto India...

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Module 1:  Outsourcing to  India Monday, January 10
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Key Terms Globalization Imitative counterpoint Modernization Comprador bourgeoisie Conspicuous consumption Scripted Taylorism
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Key Questions What is globalization? Does it reduce  cultural variation for the sake of economic  efficiency? How do the workers in the outsourcing  industries of India change in the ways they  see themselves and in the ways they  practice their cultural traditions as a result  of outsourcing? How does scripted Taylorism work and  what are its consequences?
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Globalization “a process fueled by, and resulting in, increasing  cross-border flows of goods, services, money,  people, information, and culture” [Guillén 2001:  236]. Economic globalization: the elimination of barriers  and regulations that restrict the flows of labor,  technology, and materials across borders and  facilitates coordinated production across time  zones and continents Cultural globalization: the flow and integration of  the symbols and understandings that give  meaning to behavior 
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Imitative Counterpoint As people in non-core countries (developing  countries) participate in global production  (through outsourcing, for example), they  begin to mimic the work processes, leisure  habits, and the self-concepts of their more  powerful counterparts in the core countries  (high income, highly industrialized,  technologically advanced Western countries). Mimicry is not exact; there are slippages
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Imitative work/life spaces Infosys campus has a “UN-style conference  hall, a pool hall, gym, and many other perks”  (108). BUT “The company’s large canteen… [has] 
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Soc 102, Jan 10th - Module1: Outsourcingto India...

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