LHC 250 - LHC 250 Winter 2011 Class 2 January 18 Agenda...

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LHC 250 Winter 2011 Class 2 January 18
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Agenda The Writing Process Channel Selection New Communication Technologies Peer Review of Email Inquiry Drafts
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Next Class Topics - Organization and Format - Effective Use of Tone Readings - In Munter: Chapter III: Writing: Macro Issues and Chapter IV: Writing: Micro Issues Assignments - Email Inquiry Assignment Final Due
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Three Stages of Writing Planning Composing Editing Editing 50% Planning 25% Composing 25%
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Even for experienced professional writers, one of the major problems in writing is underestimating how much time the writing process will take!
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Writing Behaviors Evaluate expectations and perceptions - Realistic versus perfectionistic expectations - Lack of focus Vary your process - Environmental conditions - Different drafting forms
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Types of Drafting Options Clustering Outlining Data Dumping Listing Storyboarding
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Planning: A Planning Template WHY?—General and specific form - To inform (announcement, report) - To persuade (sales letter, value proposition) WHAT?—One sentence main point - The company will no longer pay for advanced education. - Now is the time to invest in Microsoft. WHO?—Three adjectives each - Audience (external, unknown, resistant) - You (good expertise, low rank, personal style)
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Channel Choice: Channel Richness Ability to handle multiple information cues Ability to facilitate rapid feedback Ability to establish a personal focus Lengel and Daft
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Lean Communication Medium Rich Communication Medium Technology Continuum Communication Channel Technology Lengel and Daft
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This note was uploaded on 02/08/2011 for the course LHC 102 taught by Professor Wherry during the Winter '11 term at University of Michigan.

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LHC 250 - LHC 250 Winter 2011 Class 2 January 18 Agenda...

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