Consumer Behavior

Consumer Behavior - Click to edit Master subtitle style...

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Unformatted text preview: Click to edit Master subtitle style 2/10/11 MKTg 301: principles of marketing Consumer Behavior // B2B Satisfied is not good enough. Completely satisfied thats a big deal. Andrew Taylor CEO, Enterprise Rent-A-Car 2/10/11 q Material Covered: q Chapters 1 6 q Lectures, including any videos or articles q Format: 60 Multiple Choice EXAM #1 2/10/11 1. Customers and what influences them are the central focus of analyzing the marketing environment. 2. Macroeconomic factors include: Culture, Demographics, Social Trends, Technology, Economic, and REVIEW: Marketing Chapter 4 Click to edit Master subtitle style 2/10/11 CONSUMER BEHAVIOR 2/10/11 Consumer Decision Process { F 3 D 9 D B 8 C -6 F B 8 -4 8 9 0 -B 9 8 1 -9 4 A 7 2 0 4 0 E 0 6 F } Need Recognition { 4 A F 8 3 6 A D -E 6 A 3 -4 2 8 -A 4 9 -D 3 7 4 3 1 5 1 9 E 5 9 } lternative Evaluation { 6 0 7 F 9 B 8 -3 C B 0 -4 B 3 6 -B 2 6 5 -9 E 0 F C B 4 A 5 1 0 } Purchase and Consumption { F 6 8 C F C 1 F -9 6 1 6 -4 6 A-8 C 9 7 -6 4 D 7 8 4 3 5 0 A 9 4 } Postpurchase { 4 D 4 D 0 C E-E 3 2 F -4 6 8 A -8 2 A 6 -F 2 8 0 B 4 D 8 C B 4 7 } Information Search 2/10/11 1. Need Recognition 2/10/11 2. Information Search { 1 9 6 9 B 5 2 4 -F 0 B 7 -4 C 3 6 -B 8 6 8 -F 4 F 1 8 4 D 1 0 A 1 D } Internal Search { 9 1 5 F 4 D D 2 -7 4 F B -4 6 A 7 -9 5 4 6 -E A 8 7 1 8 C 7 3 B } External Search 2/10/11 Factors Influencing Search Benefits vs. Cost l Time Locus of Control l Internal vs. External Actual/Perceived Risk l Performance; Financial; Psychological 2/10/11 3. Alternative Evaluation { F 5 4 8 3 B 0 B -4 2 F C -4 8 1 0 -A D E 2 -6 5 3 7 D 6 9 6 F 6 8 B } Universal sets { 7 6 0 F 8 D 2 9 -9 1 D A -4 7 2-9 2 5 A -1 0 9 D 3 1 D A C 3 8 A } Retrieval sets { 2 8 C F 0 F 7 0 -B E 5 A -4 2 6-B F E 6 -7 7 B 8 3 B 8 0 B 3 B } Evoked sets 2/10/11 Involvement (ELM) { C D F 7 B 0 E 3 -5 1 D 7 -4 9 2 C -8 0 9 3 -6 C D 7 6 0 D A 4 B D } High Involvement { B 6 D 0 7 C 2 9 -F 3 B-4 B 1 -A 3 7 8 -B A B C A 3 A B 7 C 5 } Greater Attention Deeper Processing { 7 A 7 1 6 8 3 -1 C 1 -4 2 8 9 -A 9 F 7 -7 3 1 B 9 3 2 5 9 1 B } evelops strong attitudes and purchase intentions { 8 C 8 2 0 1 5 B -5 1 E -4 8 5 1 -B 6 D D -2 5 3 1 2 8 B 0 A D 7 D } nded Problem Solving { A 5 B 3 0 5 D 3 -4 0 2 F -4 8 3 5 -8 5 6 2 -7 2 5 E 6 2 5 A B 4 6 1 } Low Involvement { 9 F 7 E D 9 5 1 -7 3 5 D -4 E 1 A -A B C 3 -C 6 1 3 4 5 A 3 A F 5 } Less attention...
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This note was uploaded on 02/09/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.

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Consumer Behavior - Click to edit Master subtitle style...

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