Course Overview

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Unformatted text preview: Click to edit Master subtitle style 2/10/11 MKTG 301: principles of marketing 2/10/11 Contact Information Instructor: Dr. Jessica Hoppner Office: 130 Enterprise Hall Office Hours: Wednesday 2:00 – 3:30 p.m. and by appointment Email: [email protected] 2/10/11 Course Prerequisites Students must have at least sophomore standing are expected to have completed Economics 103 and Accounting 203 with a C or higher. These courses or equivalent experience provide the business context to understand the marketing concepts. 2/10/11 Course Description Principles of Marketing examines marketing principles, concepts, strategies, tactics, and analytical tools used by profit and nonprofit organizations to market ideas, products, and/or services to selected target groups. This course emphasizes how to promote, distribute, and price the firm’s offering in 2/10/11 Course Materials: Text Text Formats: l Hardcover l Loose-leaf l Electronic Marketing (2nd Edition) by Dhruv Grewal and Michael Levy McGraw-Hill Irwin ISBN: 978-0-07-338095-7 2/10/11 Course Materials: Connect You will need a subscription to the McGraw-Hill Connect website. It can be The course’s website can be accessed at: http://connect.mcgraw- hill.com/class/j_hoppner_mktg _301_section_005 2/10/11 Course Materials: Articles Approximately 1 to 2 additional articles from the popular press per topic will be posted on Blackboard by the Friday before the next class. 2/10/11 Learning Goals of SOM 1. Our students will be competent in their discipline. 2. Our students will be aware of the uses of technology in business. 3. Our students will be effective communicators. 4. Our students will have an interdisciplinary perspective. 5. Our students will be knowledgeable 2/10/11 Course Objectives Introduce students to the terminology, functions, institutions and philosophy of marketing and market-driven decision- making, with a focus on the role of technology....
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This note was uploaded on 02/09/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.

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