Exam2ReviewSheet.docx

Exam2ReviewSheet.docx - MKTG301:Exam#2ReviewSheet...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
MKTG 301: Exam #2 Review Sheet Chapter 7:  Global Marketing Globalization Offshoring Assessing Global Markets Economic General Environment  GDP; GNP; HDI PPP Real Income  Market Size / Population Growth Infrastructure Transportation / Channels / Communication / Commerce Government Tariff  Quota Dumping Boycott Exchange control Exchange rates Countertrade Trade agreements Sociocultural Power distance Individualism Masculinity Uncertainty avoidance Time orientation Entry Modes Global Marketing Strategy Influence of culture Standardization vs. Adaptation
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Video: “Oreo: Marketing Globally” Chapter 8: Segmentation, Targeting, and Positioning The Market STP Process Segmentation Overall Strategies Segmentation Factors Geographic Demographic Geodemographic
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/09/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.

Page1 / 6

Exam2ReviewSheet.docx - MKTG301:Exam#2ReviewSheet...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online