Exam3ReviewSheet.docx

Exam3ReviewSheet.docx - MKTG 301 Exam#3 Review Sheet Key...

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Unformatted text preview: MKTG 301: Exam #3 Review Sheet Key Concepts & Terms ● Chapter 13: Pricing Concepts for Establishing Value ○ Price ○ 5 C’s of Pricing ■ Company objectives ● Profit orientation ● Sales orientation ● Competitor orientation ● Customer orientation ■ Customers ● Demand curve ● Price elasticity of demand ○ Elastic ○ Inelastic ● Cross price elasticity of demand ○ Substitute products ○ Complementary products ■ Costs ● Variable costs ● Fixed costs ● Total costs ● Break-even analysis ○ Break-even point ■ Contribution per unit ■ Competition ● Pure competition ● Monopolistic competition ● Oligopolistic competition ○ Price war ■ Price competition ■ Nonprice competition ■ Channel members ● Gray market ○ Video: “Taco Bell” ● Chapter 14: Strategic Pricing Methods ○ Cost-based methods ○ Competitor-based methods ○ Value-based methods ○ Psychological Factors ■ References prices ● Internal ● External ■ Price-Quality relationship ○ Price skimming ○ Price (market) penetration ○ Pricing tactics ■ B2B ● Seasonal discounts ● Cash discounts ● Quantity discounts ● Allowances ● Uniformed delivered vs. Zone pricing ■ B2C ● Price lining ● Price bundling ● Leader pricing ● Markdowns...
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This note was uploaded on 02/09/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.

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Exam3ReviewSheet.docx - MKTG 301 Exam#3 Review Sheet Key...

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