FacebookPlaces.docx

FacebookPlaces.docx - Facebook Places: The Real Target Is...

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Facebook Places: The Real Target Is Yelp The social network's new location app will try to get local retail businesses and advertisers to sign up for Places pages By Mathew Ingram Most of the attention paid to Facebook Places, the new location feature that the social network launched on Thursday , has focused either on the privacy implications of the service or on the impact it could have on location-based startups such as Foursquare (which some have said they expect to be " crushed " by the new feature). Facebook's real focus with this launch, however, isn't individual users or even Foursquare: Instead, it sees Places as a way into the local business and local advertising markets, and the company with the target painted on its back is Yelp. We're hearing that Facebook is pouring resources into pitching the Places feature as a tool for local businesses in dozens of markets, by approaching individual store owners and business people and selling them on the idea of setting up a Places page for their location. According to Facebook's description of the new feature , anyone can create a page for a place, but businesses
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FacebookPlaces.docx - Facebook Places: The Real Target Is...

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