Marketing Plan Directions

Marketing Plan Directions - Click to edit Master subtitle...

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Unformatted text preview: Click to edit Master subtitle style 2/10/11 MKTG 301: Principles of Marketing Marketing Plan Project Directions 2/10/11 Marketing Plan Project OVERVIEW: The course project will to create a basic marketing plan. The marketing plan will consist of a written report and a presentation . l Students will complete this project in teams. TEAMS: 2/10/11 Marketing Plan GENERAL STRUCTURE: The marketing plan will be made for a new product to be introduced by an existing company . l The marketing plan should address each of the 10 elements outlined in Appendix 2A. An example marketing plan is also provided in this appendix. 2/10/11 IMPORTANT DATES! { C 7 E 3 9 6 0 5 -8 0 D -4 2 E 1 -9 D F E -6 3 6 4 9 7 0 E B E C D } September 7th, 2010 ing plan discussed zed; Company selected { 7 9 0 A 3 9 2 -7 5 6 C -4 A F -B F 2 -5 1 2 8 0 A 0 E B 6 A } September 28th, 2010 ed time with teams { 6 4 5 0 D B 6 F -A 0 B F -4 0 1 3 -9 7 3-3 E 6 0 C D 8 C 5 1 9 6 } November 2nd, 201 ed time with teams { 9 D B 1 E 6 7 B -7 2 9 -4 E 0 C -A B C 4 -9 8 1 E D 1 D A 4 A 4 } November 30th, 2010 g plan due in hard copy form { D A 8 E 1 F 5 1 -F E 2 F -4 0 8 0 -A A 5 -1 6 A 0 E 0 3 0 9 C F 3 } November 30th, 2010 { 2 7 F 3 9 F C E -6...
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This note was uploaded on 02/09/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.

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Marketing Plan Directions - Click to edit Master subtitle...

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