Marketing Strategies

Marketing Strategies - Click to edit Master subtitle style...

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Unformatted text preview: Click to edit Master subtitle style 2/10/11 MKTg 301: principles of marketing Marketing Strategies and Plans “Strategic planning will help you fully uncover your available options, set priorities for them, and define the methods to achieve them.” Robert J. McKain Author, “How to get to the top ... and stay there” 2/10/11 When sending me emails… Please, please, please… Subject Line: Your Name; MKTG 301; Section # 2/10/11 Click icon to add picture http://www.gmu.edu/org/ama GMU Marketing Society - AMA 2/10/11 1. Marketing is the business discipline founded on exchange with the purpose of providing value to satisfy the wants and needs of customers. 2. Value is provided through the Marketing Mix (4Ps): Product, Price REVIEW: Marketing Overview Chapter 1 2/10/11 1. Marketing are guided by a Code of Ethics, which emphasizes honesty, responsibility, fairness, respect, openness, and citizenship. 2. Ethics is often in “the eye of the beholder”. REVIEW: Marketing Ethics Chapter 3 2/10/11 Click icon to add picture The (Tenuous) Role of the CMO? Marketing Strategy 2/10/11 Competitive Advantage Resourc es & Capabilit ies Distinct (Core) Competences Competitive Advantage Value Creation • Cost • Differentia tion • Product • Price • Promotion • Place • Customer Excellence • Operational Excellence • Human Resource 2/10/11 Generic Strategies (Porter) Differentiati on Focus Differentiati on Cost Focus Cost Leadership Competitive Advantage Competitive Scope NARROW BROAD Lower Costs Higher Costs 2/10/11 * Business Plan vs. Marketing Plan Marketing Plans 2/10/11...
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This note was uploaded on 02/09/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.

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Marketing Strategies - Click to edit Master subtitle style...

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