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Unformatted text preview: __________ CONTENT: (25 points) Content is clear, logical, and consistent Covered: Strategic Objectives Situation Analysis Marketing Strategy Marketing Mix Product Price Place (Distribution) Promotion Financials Projected Income Statement Marketing Budget Implementation/Objectives Evaluation/Control Marketing strategy and Marketing mix sections integrate cohesively Financials are realistic, given marketing strategy and marketing mix __________ PRESENTATION GRADE (out of 75 points): __________...
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This note was uploaded on 02/09/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.
- Fall '08