NegativePublicRelations.docx - NPR = Negative Public...

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Unformatted text preview: NPR = Negative Public Relations By Fraser Seitel Published October 22, 2010 | Poor Mara Liasson. The benignly liberal Fox News contributor is a dead duck now that NPR has suddenly discovered the passage in its Code of Ethics that NPR journalists should not participate in shows that encourage punditry and speculation rather than fact-based analysis. Or maybe not. NPR is so mixed up in its handling of the Juan Williams fiasco that maybe theyll give Ms. Liasson a pass further compounding their disastrous public relations handling of the whole mess. NPR fall gal in this media firestorm is President and CEO Vivian Schiller, whose internal memo about Le Affair Juan is a textbook lesson in how not to conduct effective public relations in time of turmoil. Heres how the besieged Ms. Schiller embroiled herself in this no-win P.R. imbroglio. First, she leapt to a conclusion without examining the consequences Following after Mr. Williams Muslim comments Monday night on "The OReilly Factor," he was fired on Wednesday Following after Mr....
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This note was uploaded on 02/09/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.

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NegativePublicRelations.docx - NPR = Negative Public...

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