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second Promotion - The two words information and...

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Click to edit Master subtitle style 2/10/11 MKTg 301: principles of marketing Promotion “The two words, information and communication, are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.” Sydney J. Harris American Journalist and Author
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2/10/11 Exam #2
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2/10/11 q Research Requirement? q Connect Assignments? q Marketing Plan? Did you…
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Click to edit Master subtitle style 2/10/11 IMC
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2/10/11 Communication Process
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2/10/11 Purpose of Communication {C250FD80-437B-4375-BCC3-AC0C8F936A3E} A wareness {69933288-C7DD-4A4F-B916-CAD4842924FF} I nterest {F0F2BFA3-8899-436D-B695-6DE547AF0CF5} D esire {6369D879-6839-4AD4-BCD4-080FD483CBBE} A ction .
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2/10/11 Integrated Marketing Communications Definition: l The coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program to provide clarity, consistency, and maximum communication impact on consumers
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2/10/11 IMC: Planning/Evaluating {F708106C-C237-4333-9B18-BCD8ACF0EC78} Goals Short-term Long-term {F5DF25B4-BDB0-49B8-9894-44F9EC7C9E3F} Budget ask Method {287C447B-1336-41A9-AB00-1E534EA322D6} Metrics Frequency les of Thumb” Reach s Points Rating fordable Budget % of Sales mpetitive Parity Inquiries Awareness Trial Sales Market Share Loyalty
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2/10/11 video. “Colgate Max Fresh
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2/10/11 Elements of the IMC {09133C0C-AE54-4E10-BBF6-4B7B7E041FB9} Advertising {73DDFA20-90D8-4E26-A6BD-AEC4D02ADB7D} Public Relations {227ED7B3-B3CF-4DA4-80BE-5A7129BDC515} Direct Marketing {D7F7FA5C-0D38-4927-B252-34BB1D2C5314} Personal Selling {F1F5158F-2ED5-43F7-A9E2-16B5F30F12E4} Sales Promotions {1FCD2418-9549-4DBE-AC48-73EC0E2D910D} Electronic Media
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2/10/11 1.
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