SomethingNewTiffanyBlue.docx - Wall Street Journal(Online...

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Something New in Tiffany Blue Wall Street Journal (Online) . New York, N.Y.: Aug 26, 2010. Abstract (Summary) The two men are well-known among handbag enthusiasts, having designed leather goods and sold them at luxury department stores for a decade under the Lambertson Truex label. 'Very Classic' Designs Kelly Cook, co-founder and editor of, a website dedicated to high-end handbags, has previewed the Tiffany collection and says that--like past Lambertson Truex pieces--the Tiffany bags have "very bold shapes, but at the same time it's very classic, very streamlined." Full Text (1184 words) (c) 2010 Dow Jones & Company, Inc. Reproduced with permission of copyright owner. Further reproduction or distribution is prohibited without permission. Author: Elizabeth Holmes The jeweler is launching an expansive collection of handbags, ranging from clutches to totes to satchels, in a dozen of its U.S. stores on Sept. 1. Every piece bears an element of Tiffany's signature robin's egg blue, whether on a clasp, in a lining or all over a dyed-crocodile purse. Prices for women's handbags start at $395 for a small suede tote and rocket up to $17,500 for a large crocodile handbag. Handbags have enjoyed sparkling sales in recent years and are in some ways easier for a retailer to move: Women are more likely to splurge on bags for themselves than on jewelry. "Unlike jewelry, which sometimes feels extravagant, handbags always serve a purpose," says John Long, a retail strategist with consultancy Kurt Salmon Associates. Tiffany also markets itself as a place where men can buy gifts for the women in their lives. Purses offer luxury cachet without the symbolic weight of the little blue box. But Tiffany is joining a crowded field of retailers in the handbag arena. Several apparel makers have recently added upscale bags at a time when luxury sales in general are struggling to recover. And Tiffany continues to walk a thin line as it tries to drive sales through accessibly priced goods while maintaining its uptown image. The designers of Tiffany's new bags, Richard Lambertson and John Truex, say the biggest challenge in designing
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This note was uploaded on 02/09/2011 for the course MKTG 301 taught by Professor Staff during the Fall '08 term at George Mason.

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SomethingNewTiffanyBlue.docx - Wall Street Journal(Online...

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