Chap008 glossary

Chap008 glossary - classifies customers by whether they buy...

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8-1 enefit segmentation groups consumers on the basis of the benefits they derive from products or services.
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8-2 emographic segmentation groups consumers according to easily measured, objective characteristics such as age, gender, income, and education.
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8-3 eodemographic segmentation uses a combination of geographic, demographic, and lifestyle characteristics to classify consumers.
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8-4 eographic segmentation organizes customers into groups on the basis of where they live.
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8-5 oyalty segmentation
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Unformatted text preview: classifies customers by whether they buy almost exclusively from the firm. 8-6 sychographic segmentation, or psychographics , allows people to describe themselves using characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine these choices. 8-7 he Value and Lifestyle Survey (VALS) is a psychographic tool that classifies consumers into eight categories based on their answers to a questionnaire....
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This note was uploaded on 02/10/2011 for the course MKTG 350 taught by Professor Worsham during the Spring '10 term at South Carolina.

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Chap008 glossary - classifies customers by whether they buy...

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