Notes_2_Jan19 - AEB 3300 AGRICULTURAL & FOOD MARKETING...

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AEB 3300 1 AEB 3300 AGRICULTURAL & FOOD MARKETING Module 1 Module 1 Notes 2 Notes 2 Chapters 1-2-3 Chapters 1-2-3
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AEB 3300 2 FOUR IMPORTANT THEMES IN FOOD MARKETING Importance of the customer, and especially the ultimate consumer! The effect of raw-materials supply on price, and therefore on demand of final products The complexity of the food system The global/international nature of the food system
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AEB 3300 3 Who’s in the System? Input Suppliers Producers (farmers, growers) Assemblers Brokers and Merchants Processors and Manufacturers Wholesalers Retailers (grocery and food service) “Government” Advocacy Groups Consumers
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AEB 3300 4 What is done in the system? Production (grow, maker, package) Transportation Storage Buying and Selling Price discovery Risk bearing Financing Attribute Definition, Grades and Standards Marketing research Communication (advertising, promotion, PR)
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Notes_2_Jan19 - AEB 3300 AGRICULTURAL & FOOD MARKETING...

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