PG_Y-Fall2010+-+The+Science+of+Fragrance - What kinds of...

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An Equal Opportunity / Affirmative Action Institution Environmental Horticulture Department 1523 Fifield Hall PO Box 110670 Gainesville, FL 32611 352.392.1831 x370 Fax: 352.273-4577 geranium@ The Science of Fragrance October 7, 2010 Dr. Dave Clark The purpose of this presentation is to allow you to learn more about flower fragrance and why broad knowledge is important in developing new varieties of flowering plants for consumers. Fragrance 101 A brief history of fragrance and society What is fragrance? Why is fragrance important in nature? Why is fragrance important to man? The Science of Fragrance and Plants How do plants and flowers make fragrance?
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Unformatted text preview: What kinds of fragrances do plants make? How will we get fragrance back into flowers? The high-tech world and where were headed The Science of Fragrance and Consumers How do humans perceive different fragrances? What fragrances are most appealing? What is the value of novelty? How do we determine what consumers want? The Next Generation of Consumers and Fragrant Plants Understanding Generation Y UF Plants Gardening & You Class ORH 1030 Consumer Assisted Selection Making iconic flowers and plants for the next generation of dynamic consumers...
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This note was uploaded on 02/10/2011 for the course ORH 1030 taught by Professor Staff during the Fall '08 term at University of Florida.

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