d3 - Marketing Nutrition and Health Promotion Chapter 18...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Marketing Nutrition and Health Promotion Chapter 18 Marketing Nutrition s Meeting Customer’s Needs and Wants s Social Marketing: strategy for changing behaviors, attitudes, values, actions s Video example Marketing Nutrition s What is a target market? s Know your target market s Market segmentation s Geographic s Demographic s Psychographic s Behavioristic s Analyze the environment s Analyze the competition
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 Marketing Plan for Health Promotion s Determine needs and wants of target market s Identify benefits of product or service to market s Conduct a SWOT analysis s What is a SWOT? s Develop a marketing strategy s Product s Price s Place s Promotion s Develop budget and time line s Implement s Evaluate Branding Dietetics s You are the Food and Nutrition Expert s How can you market yourself? Social Marketing s “Planning and implementation of programs designed to bring about social change using concepts from commercial marketing”* s Strategy for changing consumer attitudes or behaviors s Cognitive s Action s Behavior s Value *Social Marketing Institute
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

d3 - Marketing Nutrition and Health Promotion Chapter 18...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online