Powerpoints Segment 3

Powerpoints Segment 3 - ETHICAL BEHAVIOR Societal...

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SEGMENT 3: ETHICS AND SOCIAL RESPONSIBILITY ( RELATED CHAPTER IN TEXT: 4)
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LEARNING OBJECTIVES Appreciate the nature and significance of ethics in marketing Understand the differences between unethical and illegal behavior
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LEARNING OBJECTIVES Describe two alternative personal moral philosophies and the forces that shape them Describe different views of corporate social responsibility .
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“Marketing Ethics” is NOT an oxymoron !
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ETHICS: Moral principles and values that govern actions and decisions LAWS: societal standards and values that are enforceable in a court of law
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CLASSIFYING MARKETING DECISIONS Ethical Unethical Illegal Legal
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REASONS FOR INCREASED ATTENTION TO ETHICS Diverse societal value systems Increased public scrutiny Expectations have risen Ethical conduct perceived dropping
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FRAMEWORK FOR
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Unformatted text preview: ETHICAL BEHAVIOR Societal culture/norms PERSONAL Business culture/ practices MORAL Organization culture/ expectations PHILOSOPHY PERSONAL MORAL PHILOSOPHY AND ETHICAL BEHAVIOR Moral Idealism Utilitarianism Moral Idealism : Individual rights and responsibilities are universal, regardless of outcome. Utilitarianism : Emphasis on the greatest good for the greatest number (a cost/benefit tradeoff). CORPORATE SOCIAL RESPONSIBILITY Profit Responsibility Stakeholder Responsibility Societal Responsibility- green marketing- cause marketing THE SOCIAL AUDIT Recognition of responsibility Identification of mission Determination of priorities Specification of resources Evaluation of results...
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This note was uploaded on 02/09/2011 for the course MAR 3023 taught by Professor Lutz during the Spring '08 term at University of Florida.

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Powerpoints Segment 3 - ETHICAL BEHAVIOR Societal...

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