Powerpoints Segment 9

Powerpoints Segment 9 - DISCONTINUOUS NEW PRODUCT PLANNING...

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SEGMENT 9: NEW PRODUCT STRATEGY (Related chapter in text: 10)
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LEARNING OBJECTIVES Distinguish the three levels of innovation in new products. Describe and explain the role of each of the stages in the new product development process.
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LEARNING OBJECTIVES Describe the consumer adoption process and relate it to the consumer decision-making process. Describe the five factors that influence the rate of new product diffusion. Describe the cross-functional team and its role in new product development.
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WIDESPREAD ACCEPTANCE OF PLC CONCEPT BY INDUSTRY UNDERSCORES IMPORTANCE OF NEW PRODUCT DEVELOPMENT
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NEW PRODUCT DEVELOPMENT: THE PROCESS OF INNOVATION
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LEVELS OF INNOVATION : THE CONSUMER PERSPECTIVE CONTINUOUS DYNAMICALLY CONTINUOUS
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Unformatted text preview: DISCONTINUOUS NEW PRODUCT PLANNING PROCESS NEW PRODUCT STRATEGY IDEA GENERATION SCREENING AND EVALUATION- FEASIBILITY SCREEN- CONCEPT TESTING BUSINESS ANALYSIS PROTOTYPE DEVELOPMENT MARKET TESTING COMMERCIALIZATION ADOPTION PROCESS (INDIVIDUAL-LEVEL ) AWARENESS INTEREST EVALUATION TRIAL ADOPTION NEW PRODUCT DIFFUSION (MARKET LEVEL) CUMULATIVE PROPORTION OF MARKET THAT ADOPTS % ADOPTING TIME FACTORS INFLUENCING RATE OF DIFFUSION RELATIVE ADVANTAGE COMMUNICABILITY COMPLEXITY COMPATIBILITY RISK ORGANIZING FOR EFFECTIVE NEW PRODUCT DEVELOPMENT: THE CROSS-FUNCTIONAL TEAM Marketing Sales R & D Production Finance...
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Powerpoints Segment 9 - DISCONTINUOUS NEW PRODUCT PLANNING...

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