Powerpoints Segment 16

Powerpoints Segment 16 - LOGISTICS FUNCTIONS TRANSPORTATION...

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SEGMENT 16: SUPPLY CHAIN MANAGEMENT (Related chapter in text: 16)
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LEARNING OBJECTIVES Distinguish logistics from supply chain management. Understand the emerging role of time-based competition in marketing. Define and describe the uses of electronic data interchange (EDI) and just-in-time (JIT) inventory.
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Learning Objectives Learning Objectives Understand how the channel serves as a “customer value-add” chain. Distinguish transaction marketing and relationship marketing.
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SUPPLY CHAIN MANAGEMENT The integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers.
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Supply Chain Management Subsumes Logistics Relies heavily on e-commerce
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Unformatted text preview: LOGISTICS FUNCTIONS TRANSPORTATION WAREHOUSING AND MATERIALS HANDLING ORDER PROCESSING- ELECTRONIC DATA INTERCHANGE (EDI) INVENTORY MANAGEMENT- JUST-IN-TIME (JIT)- VENDOR-MANAGED INVENTORY (VMI) THE STRUGGLE FOR CHANNEL LEADERSHIP BETWEEN MANUFACTURERS AND RETAILERS CHANNEL DYNAMICS POWER/CONFLICT COOPERATION RELATIONSHIPS RELATIONSHIP MARKETING EMPHASIZES LONG-TERM RELATIONSHIPS WITH SUPPLIERS, DISTRIBUTORS AND CUSTOMERS TRANSACTION MARKETING SHORT TERM PRICE EMPHASIS PRODUCT QUALITY "ARM'S LENGTH" RELATIONSHIP MARKETING LONG TERM MUTUAL SATISFACTION INTERACTION QUALITY INTERDEPENDENT VIEWING THE CHANNEL AS A CUSTOMER VALUE-ADD CHAIN Old View: Channel as pipeline New View: Channel as value-add chain...
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This note was uploaded on 02/09/2011 for the course MAR 3023 taught by Professor Lutz during the Spring '08 term at University of Florida.

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Powerpoints Segment 16 - LOGISTICS FUNCTIONS TRANSPORTATION...

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