Powerpoints Segment 17

Powerpoints Segment 17 - SEGMENT 17: RETAILING (Related...

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SEGMENT 17: RETAILING (Related chapter in text: 17)
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LEARNING OBJECTIVES Understand the scope and functions of retailing Understand the concept of retail positioning Know the most common forms of retailers and retail locations
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LEARNING OBJECTIVES Understand the role of store image and atmospherics Be able to compute key measures of retail productivity Distinguish brand management and category management.
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SCOPE OF RETAILING Greater than $3 Trillion annual sales Approximately 3 Million retail stores Approximately 26 Million retail employees (17% of U.S. workforce)
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MAJOR CATEGORIES OF RETAIL SALES Automotive Food Stores General Merchandise Eating/Drinking Gasoline Building Supplies Furniture Clothing $750 Billion $460 Billion $380 Billion $285 Billion $180 Billion $180 Billion $165 Billion $135 Billion
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RETAIL FUNCTIONS Providing assortments Breaking bulk Holding inventory Providing services How retailers add value…
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This note was uploaded on 02/09/2011 for the course MAR 3023 taught by Professor Lutz during the Spring '08 term at University of Florida.

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Powerpoints Segment 17 - SEGMENT 17: RETAILING (Related...

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