Class Schedule - -Mar. 2 W Advertising & Sales...

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SPRING 2011 MAR 3023 SCHEDULE DATE DAY TOPIC CHAPTER Jan. 5 W Overview and Introduction 1 10 M The Marketing Environment I 3 12 W The Marketing Environment II - 17 M Martin Luther King Day—No Classes - 19 W Marketing Ethics 4 24 M Consumer Behavior I 5 26 W Consumer Behavior II/ Organizational Buyer Behavior 6 31 M 9 Feb. 2 W Segmentation, Targeting & Positioning II - 7 M Marketing Research 8 Feb. 8 T TUESDAY, FEBRUARY 8 MIDTERM 1 E2-E3 (8:20 - 10:10 p.m.) ROOMS TBA 1, 3-6, 8, 9 9 W Product Strategy I 11 14 M Product Strategy II - 16 W New Product Strategy 10 21 M Services Marketing 12 23 W Integrated Marketing Communications I 18 28 M Integrated Marketing Communications II
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Unformatted text preview: -Mar. 2 W Advertising & Sales Promotion 19 7-11 M-F SPRING BREAK!!! 14 M Personal Selling 20 16 W Pricing Strategy 13, 14 21 M Channel Strategy 15 Mar. 22 TU TUESDAY, MARCH 22 MIDTERM 2 E2-E3 (8:20 - 10:10 p.m.) ROOMS TBA 10-14, 18-20 23 W Supply Chain Management 16 28 M Retailing 17 30 W Marketing & Corporate Strategy 2 Apr. 4 M No Class-6 W Marketing Implementation 22 11 M E-Commerce 21 13 W Global Marketing 7 Apr. 14 TH THURSDAY, APRIL 14 (NON-CUMULATIVE) FINAL EXAMINATION E2-E3 (8:20 - 10:10 p.m.), ROOMS TBA 2, 7, 15-17, 21-22...
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