AEC 320 midterm07

AEC 320 midterm07 - AEC 2007 Mid-Term Exam ANSWER ANY FOUR...

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Page 1 of 6 AEC 2007 Mid-Term Exam ANSWER ANY FOUR OF THE FOLLOWING SIX QUESTIONS If you answered more than four questions, we will only grade the first four. Each question is worth 25 points 1. As a sales person it is important to know the trends in your industry. To that end we studied the Produce industry. What is happening in the industry to a. Value added produce items (3 point) b. Consumer branded produce items (3 point) c. Produce variety (3 point) d. The role of produce imports (3 point) e. The food retail and wholesale industry (3 point) f. The food service sector (3 point) g. And consumption of produce, and (3 point) h. Why has the consumption trend you mentioned in g) above come about (4 points)
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Page 2 of 6 2. John Smith, a good Agricultural Engineering graduate from UK, is the lawn and garden equipment manager for the Oliver Equipment Supply Company. He has asked his team to price their “New-To-The-Market” product, a self propelled lawn Thatcher-Aerator, to maximize market penetration. a.
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This note was uploaded on 02/07/2011 for the course AEC 320 taught by Professor Staff during the Spring '08 term at Kentucky.

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AEC 320 midterm07 - AEC 2007 Mid-Term Exam ANSWER ANY FOUR...

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