AEC 320 midterm06

AEC 320 midterm06 - Mid-Term Exam-ANSWER OF THE FOLLOWING...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Page 1 of 6 Mid-Term Exam-ANSWER ANY FOUR OF THE FOLLOWING SIX QUESTIONS If you answered more than four questions, we will only grade the first four. Each question is worth 25 points 1. Explain and define SWOT (5 points), list the five P’s of marketing (5 points), list and Explain the eight steps of the marketing process (5 points) and explain how the 5 P’s and SWOT relate to the 8 step marketing process (10 points).
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Page 2 of 6 2. A. What has happened to produce as a % of sales in food service relative to retail? Why? (7 points) B. What has happened to the role of wholesalers relative to these two sectors? (8 points) C. What has been the trend in wholesaling relative to the kinds of product they handle and tell why – be sure to give examples of the kinds of lines they carry? (10 points)
Image of page 2