Characteristics like skills, mindsets and thought patterns (Others), which, when applied at work in the right combinations, result into desired competence (Hofer & Schendell, 1978; Dubois, 1998; Marrelli, 1998; Jackson & Schuler, 2003). In spite of the divergent terminology and definitions used to explain competence adequacy, there exists some consensus in terms of its components. A large portion of the skill studies concurs that idea of ability maleness' is a quantifiable apparatus to offer us some assistance with understanding how the accumulation of capabilities are connected with association's execution (Hitt, Ireland, & Hoskisson, 2002). Wanga et. al. (2004) examined these important competence components to integrate them to form the essence of competence adequacy. They are, marketing competence, technological competence and integrative competence Each of these components is explained briefly here. 2.5.1 Marketing competence Various market orientation studies have highlighted the importance of intelligence in making and shaping products and services, which are best suited to the consumer. The generation of such market intelligence is fundamental to the anticipation of competence (Kohli & Jaworski, 1990). They further elaborated on the methodological internalization of such intelligence by disseminating such information through the organization. Such market intelligence has profound impact on the development process of products and services. Lawrence and Dyer (1983)
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- Summer '17