Impact of Corporate Social Responsibility (CSR)

Impact of Corporate Social Responsibility (CSR) - By Sharad...

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By Sharad Agarwal BITS, Pilani
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Outline of Presentation Introduction to CSR Phases of CSR development in India Motivating Principles of CSR Processes of CSR Various stakeholders and there issues Literature Review and Earlier Findings Road Ahead
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Introduction to CSR a) a company running its business responsibly in relation to internal stakeholders (shareholders, employees, customers and suppliers); b) the role of business in relationship to the state, locally and nationally, as well as to inter-state institutions or standards; and c) business performance as a responsible member of the society in which it operates and the global community
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Phases of CSR development in India
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 Motivating Principles for CSR Value-driven  CSR CSR is presented as being part of the company’s  culture, or as an expression of its core values. Performance- driven CSR CSR is introduced as a part of the firm’s economic  mission, as an instrument to improve its financial  performance and competitive posture. Stakeholder- driven CSR CSR is presented as a response to the pressures and  scrutiny of one or more stakeholder groups.
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Processes of CSR Philanthropic programs The company presents a formalized philanthropy program made with a  clear mission and application procedures to allocate donations and  grants. Sponsorships The company introduces sponsorships as a type of responsibility initiative aimed at providing assistance, either financial or in-kind, to a cause or  charity. Volunteerism The company presents programs that allow employees to work for a good  cause during paid working hours. Code of ethics The company discusses the content and/or implementation of a code of  ethics or conduct. Quality programs The company describes a formal product/service quality program as a  form of responsibility initiative. Health and safety programs The company introduces formal health and safety programs aimed at one  or more stakeholder groups as a form of responsibility initiative. Management of
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This note was uploaded on 02/07/2011 for the course MGMT 549 taught by Professor Professorarunkvaish during the Spring '10 term at Birla Institute of Technology & Science, Pilani - Hyderabad.

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Impact of Corporate Social Responsibility (CSR) - By Sharad...

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