Week2 - Click to edit Master subtitle style Introduction to...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Click to edit Master subtitle style Introduction to Marketing Marketing Strategy Marketing Environment Global Markets ORGANIZATIONS AND THEIR LEVELS OF STRATEGY ORGANIZATIONS AND THEIR LEVELS OF STRATEGY The corporate level is the level in an organization where top management directs overall strategy for the entire organization. A business unit is an organization that markets a set of related products to a clearly defined group of customers. Corporate-level Strategy: P&G Beauty Care Baby & Health Care Fabric & Home Care Snacks & Coffee Health Care Pantene, Cover Girl, Old Spice Crest, Iams, Metamucil, Vicks Pringles, Folgers, Millstone Tide, Febreeze, Mr. Clean Pampers, Charmin, Puffs ORGANIZATIONS AND THEIR LEVELS OF STRATEGY The corporate level is the level in an organization where top management directs overall strategy for the entire organization. The functional level is the level in an organization where groups of spets actually create value for the organization. A business unit is an organization that markets a set of related products to a clearly defined group of customers. Corporate-level Strategy: P&G Beauty Care Baby & Health Care Fabric & Home Care Snacks & Coffee Health Care Pantene, Cover Girl, Old Spice Crest, Iams, Metamucil, Vicks Pringles, Folgers, Millstone Tide, Febreeze, Mr. Clean Pampers, Charmin, Puffs Functional Level Strategy: Info. Systems, Finance, R&D, Marketing, Manufacturing, HR u Strategy Issues in Organizations The Business The Mission (Mission Statement/Vision) Statement of the organizations Function May identify customers, markets, products, and technology. Should be clear, concise, meaningful, inspirational, and long-term ORGANIZATIONS AND THEIR LEVELS OF STRATEGY Procter and Gamble Corporate Mission : We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. LeBow College Mission Statement : The mission of Drexel Universitys LeBow College of Business is to educate students for successful and responsible...
View Full Document

This note was uploaded on 02/08/2011 for the course MTKG 301 taught by Professor Zhou during the Summer '10 term at Drexel.

Page1 / 43

Week2 - Click to edit Master subtitle style Introduction to...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online