Part BNew Product StrategiesNew product strategy is also known as new product development. The companydevelops a new product through the firm’s own research and development efforts.The new product can be classified as the original product, product improvement,and modifications and new brands.Below are the stages for the new product development:Idea generation, Idea screening, Concept development, and testing, Marketingstrategy development, Business analysis, Product development, Test marketing,and Commercialization.There have three types of product and service decision which is individualproduct decisions, product line decisions, and product mix decisions. Thedecisions that use by Marrybrown is individual product decisions. Individual product decision has 5 stages which are product attributes, branding,packaging, labelling, and product support services. Aproduct attributeis acharacteristic that defines a particular product and will affect a consumer'spurchase decision. It includes the product’s features, style, design, and quality.The marketing practice of creating a name, symbol or design that identifies anddifferentiates a product from other products. An effectivebrand strategy gives thecompany a major edge in increasingly competitive markets. Product supportisaserviceprovided by many vendors of variousproducts, primarily electronics,that provides the end-user with a resource for information regarding theproduct,and help if theproductshould malfunction.