class01 - -Examples: o New products or services o new...

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Chapter 1 Principles of Mgmt Chapter 1 – Overview 1. D 2. Managing for Competitive Advantage – value (consumer sees that one product provides more value than another) Diverse of Competitive Advantage - Innovation - Quality - Service - Speed - Cost competitiveness Innovation – any change that adds value for [customers in] the business
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Unformatted text preview: -Examples: o New products or services o new processes o new structures (hierarchies become more efficient, less layers, closer to customer, work from home, etc) o new systems Quality the level of ex 1...
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