02-2 How to do Case Study

02-2 How to do Case Study - Alternatives Feasible...

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Case Studies T.K. (Tae-kyun) Kim
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Why use? Give a man a fish, and he eats for a day. Teach a man to fish, and he eats for the rest of his life.
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Process of Case Analysis 1) Read the Case 2) Re-read the Case 3) Analyze the Facts • Organize your analysis • Crunch a few numbers 4) Identify the Main Problem 5) Identify various Course of Action 6) Evaluate Alternatives (With Reference to Your Analysis) 7) Make a Decision/Recommendation 8) Write the Case 9) Hand in the Case and Complain about Missing Information!!!
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Key Factors to Look For in a Case The Problem Analysis What’s Important?
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Unformatted text preview: Alternatives Feasible Reasonable in Number Related to Analysis Evaluation Reference Your Analysis Select Only One Recommendations The 4 P’s Action Oriented, Specific Watch Out For… 1. Aimlessly Repeating Sections of the Case 2. Stating Conclusions Without Substantiation Without Reference to Analysis 3. “Trivial Pursuit” Leave Out IRRELEVANT Facts Don’t Leave Me Asking “So What?” 4. Personal Opinions Use Facts 5. NOT Taking a Stand at the Recommendation Stage...
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This note was uploaded on 02/08/2011 for the course MRKT 301 taught by Professor Taek.kim during the Spring '11 term at Rutgers.

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02-2 How to do Case Study - Alternatives Feasible...

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