S01 - Introduction (BB)

S01 - Introduction (BB) - Click to edit Master subtitle...

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Unformatted text preview: Click to edit Master subtitle style 2/10/11 Introduction to Marketing Chapter 1 2/10/11 Announcement l Before the next session l Read Ch3 and Ch 8 2/10/11 Note l Words in bold and underline will not appear in the slide posted on blackboard l E.g. marketing program l Need to fill in yourself 2/10/11 Overview l Introduction: Samples of Marketing Topics l What is Marketing? l Value Creation l As Process l Marketing Mix (4P) & Marketing Program l Requirements for Marketing l Relationship Marketing (Satisfying Consumers) l Examples of New Product Failure l Ethical Issues 2/10/11 Samples of Marketing Topics 2/10/11 A Sample of Marketing Topics: Product Design & Segmentation Do these beers taste differently? 2/10/11 A Sample of Marketing Topics: Market Research Why does Tony the Tiger wear a scarf? 2/10/11 A Sample of Marketing Topics: Pricing Strategy Phillips Senso $69.99 Brauns Tassimo $169 2/10/11 A Sample of Marketing Topics: Pricing Strategy Priced at $169, it's well above most rivals' systems in the hopes of being taken seriously by coffee aficionados OCTOBER 10, 2005 Brauns Tassimo $169 Is this strategy competitive? 2/10/11 A Sample of Marketing Topics: Brands & Psychology Which brain is thinking about and which is thinking about From Wall Street Journal Europe , Nov 28, 2006 2/10/11 A Sample of Marketing Topics: Product Distribution Why skip Wal-Mart? 2/10/11 What is Marketing? 2/10/11 What is Marketing? l MARKETING (2007 A.M.A.): Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have _____ for customers, clients, partners, and society at large. l Marketing is the profitable creation of customer _____ . 2/10/11 Customer Value l The unique combination of benefits received by targeted buyers that includes quality, price, convenience, on- time delivery and both before-sale and after-sale service. 2/10/11 Customer Value - Synonyms l Benefit l Satisfaction l Utility 2/10/11 Types of Utility l Time l Fast food restaurants l Amazon Prime (Check out student promotion!) l http://www.amazon.com/gp/student/signup/infohttp://www....
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S01 - Introduction (BB) - Click to edit Master subtitle...

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