Exam1Study Sheet-Spring201000

Exam1Study Sheet-Spring201000 - To help you prepare, review...

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To help you prepare, review all material (textbook and non-textbook) material covered in class. Also, work through these discussion questions. Principles of Marketing Exam #1 – Chapters 1-5 (plus team presentations). Please bring a scantron sheet. M/C with a short-answer essay. Chapter 1 1. Provide a definition of Marketing to a friend. How does it compare to our textbook’s definition. What are requirements needed for marketing to occur? Discuss the Marketing Department’s first task? 2. Describe a market, target market and marketing program. 3. Compare the controllable marketing mix factors with the uncontrollable environmental factors. Why can you control the marketing mix? 4. Describe the various orientations/eras that have affected American business. Chapter 2 1. Describe the various organizations that exist and how strategy is funneled down to functional departments? 2. Provide some examples of corporate goals and objectives. 3. Consider BCG’s growth-share (portfolio) matrix tool.
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Exam1Study Sheet-Spring201000 - To help you prepare, review...

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