PrinciplesSyllabus-Spring2011(11_22)

PrinciplesSyllabus-Spring2011(11_22) -...

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BA 3365-004”Principles of Marketing” Course Syllabus Fall 2010 (11/22/10) – SOM 1.117 Course Information BA 3365-004, Principles of Marketing, Spring 2011, M/W 4:00 – 5:15 p.m. Professor Contact Information Julie Bingham Haworth, 972-883-5940 or Email:  Haworth@utdallas.edu .   Office SOM 3.814.   Office Hours are held on Mondays/Wednesdays 3:00 – 4:00  p.m. or upon request.  Course Pre-requisites, Co-requisites, and/or Other Restrictions Course Pre-requisites include completing University Core Curriculum Requirements (42 hours) and Major  Preparatory Courses for the School of Management (15 hours). Course Description This course will introduce marketing principles including marketing planning, the decision- making environment, market measurement, product decisions, promotion, pricing and  distribution.  Special emphasis will be placed upon the determination and evaluation of market  segments.  Student Learning Objectives/Outcomes 1. Students will be able to use and apply the Segmentation-Targeting-Positioning theoretical  framework in Marketing. 2. Students will be able to describe and implement different pricing methods such as markup pricing  and target pricing. 3. Students will be able to evaluate and implement ethical constraints. Required Textbooks and Materials “Marketing” 10 th   Edition or 10 th  edition by Kerin, Berkowitz, Hartley, Rudelius, McGraw-Hill Irwin, 2006  ($150.00) Suggested Course Materials Course Syllabus Page 1
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Suggested course materials also include exposure to reputable business publications like the Wall Street  Journal and to the course textbook website at  www.mhhe.com/kerin  for supplemental reading and learning  materials. Tentative Course Schedule  Date                                   Chapter                                              Topic     M 1/10 Course Introduction In-Class Exercise W 1/12 “Developing Customer Relationships and Value through Marketing”  M 1/17 1 University Holiday – MLK Day W 1/19 2 “Developing Successful Marketing and  Organizational Strategies” M 1/24 2 “Developing Successful Marketing and Organizational Strategies” Team #1 W 2/2 3 “Scanning the Marketing Environment” M 2/7 3 “Scanning the Marketing Environment: Team #2 W 2/9 4 “Ethical and Social Responsibility in Marketing’ M 2/14 4 “Ethical and Social Responsibility in Marketing” Team #3 W 2/16 5 “Understanding Consumer Behavior” M 2/21 5 “Understanding Consumer Behavior” Team #4 Review Course Syllabus Page 2
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W 2/23 Exam #1 Chapters 1-5 plus team presentations M 2/28 7 “Reaching Global Markets” Team #5 M 3/2 8 “Marketing Research: From Customer Insights to 
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This note was uploaded on 02/09/2011 for the course BA 2301 taught by Professor Mattpolze during the Spring '08 term at University of Texas at Dallas, Richardson.

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PrinciplesSyllabus-Spring2011(11_22) -...

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