Chapter 4-Principles_Ethics[1]0

Chapter 4-Principles_Ethics[1]0 - Exam1StudySheetonELearning

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Exam 1 Study Sheet on ELearning Looking for potential exam questions on  ELearning Discussion tools On-line quizzes on  www.mhhe.com/kerin Click onto our book icon Go to student resources Chapter Quizzes
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Ethical and Social Responsibility in Marketing
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In Your Business Career you will have the chance  to affect the world positively…. .if you want to.… And it’s up to you as to how much impact you want to  make Starbucks Video YouTube marketing
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Moral principles and values that govern the  actions and decisions of an individual or group.  Serve as guidelines on how to act rightly and justly when  faced with moral dilemmas
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Society’s values and standards that are  enforceable in the courts Is it ok to get around the law if you don’t actually break  it? 
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Ethical but illegal Pricefixing medical services to be low Ethical and Legal Reasonable but not “fixed” medical services expenses Unethical and illegal “Fixing” prices on the high side Unethical but legal Charging high prices (without reason) but not “fixing”  the prices 
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Misleading (or unclear) product warranties Invasion of customer privacy Unfair remarks about competitors Smaller amounts of product in the same-sized  packages* Manipulation of data Entertainment and gift giving SEE AMA Code of Ethics
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58% of adults rate the ethical standards of  business executives as only “fair” or “poor”
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Chapter 4-Principles_Ethics[1]0 - Exam1StudySheetonELearning

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