4820ch10 - Chapter9 International BusinessResearch Steps In The Business Research Process objectives and/orprimarysources Analyze,interpret,andprese

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02/12/11                   Chapter - 9              International         Business Research
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02/12/11 Steps In The Business Research Process Define the research problem and establish  objectives. Determine the sources of information. Gather the relevant data from secondary  and/or primary sources. Analyze, interpret, and present the results.
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02/12/11 Three-stage Foreign Opportunity Analysis. Stage One: Preliminary Screening for Attractive Global  Markets. Objective - Which foreign markets warrant detailed  investigation. Stage Two: Assessment of industry market potential Objective - What is the aggregate demand. Stage Three: Company Sales Potential Objective - potential demand for company products and  services.
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02/12/11 Secondary Research. Types of Information needed :           Government Data: Tariff Information. Home Country Export/Import data.
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This note was uploaded on 02/11/2011 for the course GEB 3373 taught by Professor Crum during the Spring '10 term at University of Florida.

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4820ch10 - Chapter9 International BusinessResearch Steps In The Business Research Process objectives and/orprimarysources Analyze,interpret,andprese

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