4820ch12 - CH 11 International Business Entry and Dev...

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02/12/11 CH - 11 International Business Entry and Dev. Indirect Exporting and Importing -  intermediary - local or foreign Direct Exporting and Importing -  customers or markets. Modes of operation in foreign markets http://www.mcdonaldsindia.com/
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02/12/11 Indirect exporting and Importing No involvement or commitment. Very little control. Less Market Knowledge and knowhow. No opportunity to develop relations with  foreign customers or markets.
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02/12/11 Direct exporting and Importing Knowledge and control. Relationships and growth opportunities. Learn about markets and competitive  advantages. Obstacles in identifying segments,  promotions etc.
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02/12/11 International Intermediaries. For initial market entry or long term strategic  collaboration (Table 11.2 - Advantages). Export management companies - EMC’s           As an agent - commission based,            establishing contacts and developing           sales strategies.           As a distributor- takes title, more risk,           higher profits.
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02/12/11 Export Management Companies - EMCs An EMC is the specialist for manufacturers who want  export profits but does not have the experience or  resources to directly sell abroad. EMCs generally act as the firm’s export department. In short, the EMC takes full responsibility for the export  end of the business. For further understanding, read the material/discussion  on  http://fita.org/aotm/0499.html  
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02/12/11 Services Provided by EMCs Research foreign markets for a client’s products Travel overseas to find the best method of distributing the product Appoint distributors or commission representatives, frequently  within an already existing network Exhibit the client’s products at international trade shows
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This note was uploaded on 02/11/2011 for the course GEB 3373 taught by Professor Crum during the Spring '10 term at University of Florida.

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4820ch12 - CH 11 International Business Entry and Dev...

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