LEC7_10_massmedia - SOC101Y SOC101Y IntroductiontoSociology

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SOC101Y SOC101Y Introduction to Sociology Introduction to Sociology Professor Robert Brym Professor Robert Brym Lecture #7 Lecture #7 The Mass Media The Mass Media 3 Nov 10 3 Nov 10
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Percent Watching TV 15+ Hours per  Percent Watching TV 15+ Hours per  Week, Canada, 2007 Week, Canada, 2007 Hours 20-24 25-34 35-44 45-54 55-64 65-74 75+ Age TV viewing falls with wealth and education < 30% of population 15+hrs: PEI, ON, SK, AL, BC 30-35% of population 15+ hrs: NL, NS, NB, QC, MB >35% of population 15+ hrs: YT, NT, NU TV viewing rises with age TV viewing varies by sex 29.5% percent of men watch TV 15+ hrs/wk 28.9% of women watch TV 15+ hrs/wk
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Media Usage, USA, 2005 (hours per  Media Usage, USA, 2005 (hours per  capita, projected) capita, projected) Note: Time spent at live performances is only 0.3% of the total and is therefore not represented in the graph. Number of hours in a year: 8,760. Number of hours in 365 eight- hour nights: 2,920 (33% of the total number of hours in a year). Number of hours per year the average American uses the mass media: 3,649 (42% of the total number of hours in a year; 63% of waking hours assuming eight hours of sleep per day). Increase since 1996 in number of hours per year the average American uses the mass media: 11%.
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The  mass media  refer to print, radio,  television, and other communication  technologies. “Mass” implies that the  media reach many people. “Media”  signifies that communication does not take  place directly through face-to-face  interaction. Instead, technology intervenes  or mediates in transmitting messages from  senders to receivers. Furthermore,  communication via the mass media is  usually one-way, or at least one-sided.  There are few senders (or producers) and  many receivers (or audience members). 
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LEC7_10_massmedia - SOC101Y SOC101Y IntroductiontoSociology

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