Chapter 4 Lecture

Chapter 4 Lecture - Chapter 4 Survey Research Copyright...

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Copyright Atomic Dog Publishing, 2005 Chapter 4 Survey Research
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Copyright Atomic Dog Publishing, 2005 The Survey Frequently used method of measurement in applied social research Questionnaires and interviews Issues involved include: Content Wording of questions Response format Question placement
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Copyright Atomic Dog Publishing, 2005 Constructing the Survey Question wording is crucial for respondent understanding Response format is how you collect the answer from the respondent Questions should address the content you are trying to “get at” Types of questions include structured and unstructured
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Copyright Atomic Dog Publishing, 2005 Types of Questions Structured questions Dichotomous Response Format e.g., “yes” or “no” e.g., male” or “female” Questions based on level of measurement e.g., rank order of preferences e.g., degree of satisfaction (1–5) Filter or contingency questions First question determines qualification or necessary experience to answer next question e.g., “If no, skip to question 4”
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