Chapter 6 Lecture

Chapter 6 Lecture - Chapter 6 Qualitative and Unobtrusive...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Copyright Atomic Dog Publishing, 2005 Chapter 6 Qualitative and Unobtrusive Measures
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Copyright Atomic Dog Publishing, 2005 Qualitative Measures Qualitative research is any research that relies primarily or exclusively on qualitative measures Qualitative research (i.e., measures ) used to: Generate new theories or hypotheses Achieve a deep understanding of an issue Develop detailed stories to describe a phenomenon
Background image of page 2
Copyright Atomic Dog Publishing, 2005 Qualitative and Quantitative Data Qualitative data consists of “words” Quantitative data consists of “numbers” All qualitative data can be coded quantitatively All quantitative data is based on qualitative judgment
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Copyright Atomic Dog Publishing, 2005 Qualitative Data Includes any information that can be captured that is In-depth interviews (individual and group) Direct observation (respondent is not queried) Written documents (existing documents)
Background image of page 4
Copyright Atomic Dog Publishing, 2005 Qualitative Traditions Ethnography —studying a phenomenon in the context of its culture Phenomenology —studying how a phenomenon is experienced by participants Field Research —researcher observes a phenomenon in its natural state (“in situ”) Grounded Theory (Glaser & Strauss, 1967)—to develop a theory (“grounded” in observation) about a phenomenon of interest
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Copyright Atomic Dog Publishing, 2005 Ethnography Emphasizes the observation of details of everyday life as they naturally unfold in the real world. This is
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 19

Chapter 6 Lecture - Chapter 6 Qualitative and Unobtrusive...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online