Conformity - information - likely to lead to acceptance....

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What affects behavior? B = f(PE) Behavior is a function of the interaction between the person and the environment What are the important factors of the environment? 0. I = f(SIN) 0. The Impact of a situation is a function of the strength of the message, the immediacy of the message, and number of stimuli presenting the message. Conformity a change in behavior or belief as a result of real or imagined group pressure Some Definitions
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1. Compliance - conformity that involves publicly acting in accord with social pressure while privately disagreeing. 2. Acceptance - conformity that involves both acting and believing in accord with social pressure. 3. Normative influence - The influence of others that leads us to conform in order to be liked and accepted by them - often leads to compliance. 4. Informational influence - The influence of others that leads us to conform because we see them as a source of
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Unformatted text preview: information - likely to lead to acceptance. Asch Conformity Study (1955) 5. 75% conformed at least once 6. 37% of the answers were conforming The Sherif Autokinetic Studies 7. First, people judged the movement of a light 1. the light was actually steady but appeared to move 8. Next, people verbally judged the movement along with two others on several trials. 9. Finally people again made private judgments 10. The public (and final private) judgments converged on a common estimate When Do People Conform? 11. Larger group size (w/ exception) 12. high status 13. unanimity 14. cohesion 15. no prior commitment When are people NOT obedient? The MHRC Study 16. When they are are free to exchange information with others 17. When there are other models of resistance 18. When the message is diffused across other...
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This note was uploaded on 02/11/2011 for the course PSYCHOLOGY 360 taught by Professor Gaertner during the Spring '08 term at University of Tennessee.

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Conformity - information - likely to lead to acceptance....

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