case nintengo.docx - 1 Can you see a pattern behind the ups and downs of Nintendo\u2019s 129year-long corporate history What kind of strategic behaviour

case nintengo.docx - 1 Can you see a pattern behind the ups...

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1. Can you see a pattern behind the ups and downs of Nintendo’s 129- year-long corporate history? What kind of strategic behaviour consistently led it into the trap of red ocean competition? And what kind of strategic behaviour enabled it to break away from the pack and create blue oceans? 2. Gaming is a tech-intensive industry. Was technology innovation the defining factor for Nintendo’s success? If not, what was the key factor behind Nintendo’s business success? What role did technology play in Nintendo’s new market creation? 3. According to the case, smartphones and tablets massively disrupted the traditional gaming industry. What were Nintendo’s responses? What worked and what didn’t? Can you use relevant blue ocean frameworks to explain how Nintendo’s Pokémon Go eventually created a new blue ocean out of the disrupted market? According with the case, with the appearance of tablets and smartphones the appeal of the Nintendo Wii to control movement disappeared. Traditional gamers continue to buy consoles despite smartphones. But that was not the
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