1.
Can you see a pattern behind the ups and downs of Nintendo’s 129-
year-long corporate history? What kind of strategic behaviour
consistently led it into the trap of red ocean competition? And what kind
of strategic behaviour enabled it to break away from the pack and create
blue oceans?
2.
Gaming is a tech-intensive industry. Was technology innovation the
defining factor for Nintendo’s success? If not, what was the key factor
behind Nintendo’s business success? What role did technology play in
Nintendo’s new market creation?
3.
According to the case, smartphones and tablets massively disrupted the
traditional gaming industry. What were Nintendo’s responses? What
worked and what didn’t?
Can you use relevant blue ocean frameworks to
explain how Nintendo’s Pokémon Go eventually created a new blue
ocean out of the disrupted market?
According with the case, with the appearance of tablets and smartphones the
appeal of the Nintendo Wii to control movement disappeared. Traditional
gamers continue to buy consoles despite smartphones. But that was not the
