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Comm 371 Discussion notes - 11:12:00 1/21: interviewers...

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Comm 371 Discussion notes 21/01/2011 11:12:00 1/21: On Borrowed Experience - interviewers…  assume listeners have problems relate problems of listeners to characters problems -Shift from powerful effects model to uses and gratifications model -What do listeners do with radio?? -Study of non-elite women, first of its kind in the field! Study about women, by a  woman -Women were not being encouraged to work yet, weren’t ‘supposed’ to work  unless they had to Herta Herzog -Austrian immigrant -Second wife of Paul Lazarsfeld -Influenced by psychoanalytic movement (Freud, Adler) -Pioneered the methodology of the focused interview (later known as focus group  interviews) The Setting… -Urbanization, economic struggle, wartime climate -Many women’s lives consist of housework, being home alone, lack of social  interaction, generally uneventful -Radio is a popular (but still NEW) medium -Being home alone all day is a very isolating experience Findings -Radio is a friend or companion and provides emotional release
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-Radio is a compensation for the drudgery and isolation of housework -Radio helps listeners cope with the reality of their own lives -Radio helps connect individuals to other individuals and communities to other  larger metro areas – “imagined community” or “invisible neighborhoods” many people listening to the same thing at the same time Women use radio for: -Emotional release -Compensation for their own boring lives -A way to experience pleasure -We feel better seeing other people’s ups and downs because we know we are  not alone (also, schadenfreude   taking pleasure in the misfortune of others b/c you  compare positively to other people) -The world offers little ecperience so radio offers us compensation Questions -Why do we watch/listen to serials? -How do we define pleasure? -Is pleasure different for different viewers/listeners? -How can we understand audience pleasure from an academic point of view?  Can we do so without imposing our own views on our participants?
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  • Spring '08
  • Traubaut
  • powerful effects model, Interpersonal  Communication, Paul Lazarsfeld ­Influenced, communication research model, Critical Research Romance, focus group  interviews

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