Comm 371 reading notes - Comm371readingnotes 08:29:00...

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Comm 371 reading notes 17/01/2011 08:29:00 Analysis of listening to daytime sketches: jan 17 - herta Herzog   media studies analyst from Vienna, eventually married  lazarsfield - helped write invasion from mars, and studied audiences and “who is listening  and why do they do so?” (about radio) gratification studies - listeners make use of sympathy, catharss, or schadendreufe ( enjoyment  obtained through the troubles of others) to project themselves into or away from the  radio world - gives an unfavorable picture of audiences - when surveyed, the women listeners said that their favorite programs were  those about “getting into trouble and getting out again” - road of life program…the listeners take the stories as real and personal, not  ficticious or imaginary… when they discuss dr. jim brent they speak of him as  remarkable and ‘doing gods work’ and helping people…really hes just a character - each of the listeners takes the problem or trouble in the story and fits it to their  own lives…”I hope he can cure me too”…he doesn’t exist…. - women were noted to have listened to similar programs that identify with their  values or lives..  ex) listening to many programs with adults being kind and mentoring to young  children,  young high school girl listening to love stories,  the mother who watches one program bc its like her son and husband, and  another because the woman is in charge - the more complex a listeners troubles are, the more programs she seems to  listen to  - 3 main types of gratification listening to the stories offers an emotional release o listeners got so excited from the stories that they cant work or do  anything while listening bc they have to pay such close attention o provides an outlet for pent-up anxieties and gives the listeners a  ‘chance to cry’ o provides emotional stimuli and excitement to a listener who is  temperamentally unable to have such emotional experiences otherwise
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o gives the listener a chance to compensate for her own hardships  through aggressiveness against other people o the sketches, in their specific content, serve as an outlet for the  unspecific anxiety of the listeners o also allows for excitement and enjoyment o listeners enjoy the troubles of other people as a means to compensate  for their own misery through aggressiveness against others  o some listeners use the stories to magnify their own suffering… identifying their sacrifices with those in the stories, they find a means to  label and enhance their own o
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