The Lonely Crowd - TheLonelyCrowd Comm371ReadingNotes...

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The Lonely Crowd  Comm 371 Reading Notes 28/01/2011 14:10:00 - The inner-directed moralizer brings to politics an attitude derived from the  sphere of production - The other-directed inside-dopester brings to politics an attitude derived from the  sphere of consumption - Much larger and more influential are the media of indirect training: they include  the whole range of contemporary popular culture from comic books to TV - The pattern of this influence is complex it may be summed up in 3 tentative  generalizations: 1. Since popular culture is in essence a tutor in consumption, it teaches the  other-directed man to consume politics and to regard politics and political  information and attitudes as consumer goods o products, games, entertainments, recreations… 2. The media have a stake in tolerance. The mood of the audience peer- groupers will cause the indignant message to be received in an unindignant 
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The Lonely Crowd - TheLonelyCrowd Comm371ReadingNotes...

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