Mar3023 Lecture 1 - Crystal Cozart 1(Lecture p.3-4...

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Crystal Cozart May 10, 2010 1.) (Lecture p.3-4) According to Advertising Age’s “Marketers of the 20 th Century,” the marketing firm ranked #1 created a brand name, also ranked #1 in its market, which produced a new product that helped the firm get back on the map after a 15 year period of no new products. This specific innovation was so popular with consumers because it provided a specific type of utility. What is the name of the marketing firm, the product its brand produced, and the type of utility? a.) Coke, a machine to mix your own flavor, form utility b.) McDonalds, impeccable service & atmospherics, place utility c.) Budweiser, Budlight, form & place utility d.) Proctor & Gamble, Tide-to-go pen, form utility e.) Pepsi, a machine to mix your own flavor, possession utility 2.) (Lecture p. 3) The commercial Dr. Lutz showed in class with Mean Joe Green ended in the slogan “Have A Coke & A Smile.” According to Dr. Lutz, what type of ad was this? a.) Feel good ad
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Mar3023 Lecture 1 - Crystal Cozart 1(Lecture p.3-4...

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